Job Description

At Allergy Partners, we are dedicated to improving the lives of our patients through compassionate, personalized allergy and asthma care. As part of the nations largest allergy practice, our team combines the resources of a trusted network with the close-knit feel of a local office. We take pride in serving our community, building lasting relationships with patients and families, and being a trusted partner in their long-term health.

Within our practice, we foster a supportive and collaborative work environment where every team member plays a vital role in creating excellent patient experiences. Joining our team means being part of a workplace that values professional growth, teamwork, and a true commitment to making a difference both inside and outside the clinic.

From our support center, the Marketing team plays a key role in helping clinics connect with patients and communities across the country. Through effective digital strategy, branding, and communication, this position ensures that each local practice has the visibility, resources, and tools needed to reach new patients, share educational content, and highlight the personalized care that sets Allergy Partners apart.

Employee Benefits

Allergy Partners is happy to provide the following benefits for our full time employees:

• 401(k)
• Health Insurance
• Paid Time Off
• Paid Holidays
• Vision Insurance
• Health Savings Account (HSA)
• Dental Insurance
• Life Insurance
• Disability Insurance

Job Summary

The Digital Marketing Manager helps shape how millions of patients and physicians engage with our brand online. Under the direction of the Marketing Director, they lead initiatives that strengthen the digital presencefrom website development and SEO optimization to analytics review and continuous improvementensuring digital website experience reflects the quality, expertise, and compassion that define Allergy Partners.

Key Responsibilities

Website Strategy & Development

• Translate strategic plans and tactical objectives into actionable website initiatives.
• Manage day-to-day operations of the corporate website ensuring consistent, and user-friendly experience.
• Collaborate with developers, designers, and content teams to create content for new website pages, landing pages, and enhancements.
• Ensure all web properties are mobile-optimized, ADA compliant, and secure.

Search Engine Optimization (SEO)

• Implement SEO best practices to optimize for traditional search and emerging AI-driven search.
• Conduct keyword research, competitive analysis, and technical audits to identify opportunities that drive online visibility and patient engagement.
• Stay current with evolving trends, algorithm updates, and digital innovations to proactively adjust tactics for sustained organic growth.

Analytics & Reporting

• Monitor and analyze website performance using Google Analytics, Google Search Console, and SEMrush.
• Prepare monthly website performance reports summarizing traffic trends, keyword rankings, and insights that guide program improvements.
• Identify opportunities to enhance user experience, site engagement, and conversion pathways to support online customer journey leading to online appointment scheduling.
• Collaborate with marketing, technology teams, and vendors to ensure proper management of patient information, accurate data attribution, and integration with all marketing automation systems.

Qualifications & Experience

• 35+ years of experience managing websites and digital marketing programs.
• Proficiency with Google Analytics GA4, Google Search Console, and SEO tools like SEMrush.
• Working knowledge of general web development principles with focus on lead generation and customer experience.
• Experience creating content for website use, including idea generation, copy writing, and photo sourcing.
• Excellent analytical, organizational, and communication skills.
• Passion for healthcare, innovation, and improving patient experiences through digital engagement.
• Strategic thinker who connects digital tactics to organizational goals.
• Data-driven and proactive in identifying opportunities for continuous improvement.
• Collaborative and detail-oriented, with the ability to manage multiple projects simultaneously.
• Curious and adaptable, with a strong desire to stay ahead of evolving digital and AI-driven search trends.
• Experience in healthcare setting, ideally marketing to patients and physicians, preferred.

Educational Requirements

• Bachelors degree in Marketing or a related field.

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