Job Description

Join to apply for the Head of Brand, Insights & Partnerships role at Wayfair . Must be onsite in Boston, MA (Monday-Thursday).

What Youll Do

• Set the strategic direction for Wayfairs brand and insights agenda, aligning team objectives to company-wide priorities and pivoting as business needs evolve.
• Build and codify Wayfairs brand strategy and architecture, ensuring clear positioning, messaging, and creative guidelines that scale across channels and teams.
• Lead Consumer Insights, shaping the research roadmap, translating data into actionable growth strategies, and embedding insights into decisionmaking across the company.
• Drive highimpact brand partnerships, including talent, sponsorships, and media integrations that expand reach, strengthen cultural relevance, and deliver measurable business results.
• Mobilize and coach crossfunctional teams, spanning Brand Marketing, Creative, Media, Commercial, and Tech, to ensure endtoend integration of brand and customer experience.
• Establish measurement frameworks, linking brand investments to preference, cultural relevance, and commercial KPIs, including MMM, brand tracking, and campaign lift.
• Represent Wayfair externally, building seniorlevel relationships with partners, media platforms, agencies, and talent while elevating Wayfairs reputation as a brand leader.

What Youll Need

• 12+ years in brand strategy, consumer insights, or partnerships, with proven experience leading teams that deliver measurable brand and business growth.
• Experience in consumer brand, retail, ecommerce, or lifestyle industries; inhouse leadership strongly preferred.
• Deep expertise in brand building, segmentation, and insights, with the ability to connect customer needs to brand strategy and commercial outcomes.
• Strong track record leading highprofile sponsorships, or talent/media partnerships with measurable impact.
• Senior presence and influencing skills; able to align executive stakeholders, coach teams, and build longterm partnerships inside and outside the company.
• Strategic and pragmatic: can set the longterm vision while rolling up sleeves to deliver nearterm results.
• Demonstrated ability to lead multiple teams, prioritize ruthlessly, and connect the dots across brand, insights, and partnerships.

Bonus

• Experience building brand strategy and insights functions at scale.
• Background leading integrated brand + performance campaigns across multiple media channels.
• Established network of talent and agencies.
• Track record of thought leadership in brand building, customer insights, or cultural marketing.

Equal Opportunity

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accommodations for Applicants form.

For more information about applying for a career at Wayfair, visit our FAQ page here.

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