Job Description

Head of Marketing, Claude Code

Join us at Anthropic as the first Head of Marketing for Claude Code, our AI coding agent. You will own the marketing strategy and execution, drive pipeline generation, marketingsourced revenue, and overall business growth.

About Anthropic

Anthropics mission is to create reliable, interpretable, and steerable AI systems that are safe and beneficial for users and society. Our team brings together researchers, engineers, policy experts, and business leaders committed to building beneficial AI.

About the Role

We need a strategic marketing leader who can set strategy, own marketing metrics, and build a highperforming team while staying close to execution in the early stages of growth. ClaudeCode represents a paradigm shift in software engineering, and you will translate this innovation into measurable marketing outcomes.

Key Responsibilities

• Own Claude Code marketing strategy and execution with accountability for pipeline generation, marketingsourced revenue, and qualified lead targets.
• Develop and execute multichannel demand generation strategies that drive awareness and qualified pipeline across selfserve, productled growth, and enterprise segments.
• Design and optimize the marketing funnel from awareness through qualified opportunity, establishing clear metrics, conversion benchmarks, and feedback loops at each stage.
• Partner closely with sales leadership to align on pipeline goals, territory coverage, and accountbased marketing strategies for enterprise targets.
• Lead major product launches as integrated marketing campaignscoordinating across teams to maximize trial adoption and pipeline generation.
• Build and manage marketing budget allocation across channels, campaigns, and programs; demonstrate clear ROI and continuously optimize spend.
• Establish marketing operations infrastructure including lead scoring, attribution modeling, campaign tracking, and reporting dashboardsli>
• Drive experimentation and growth marketing initiatives to improve conversion rates, reduce friction, and accelerate selfserve adoption.
• Own Claude Codes web presence, digital channels, and content strategy to drive organic discovery and inbound pipeline.

You're a Strong Fit If You Have

• 12+ years of marketing experience with a significant focus on B2B demand generation and revenue marketing.
• Proven track record owning pipeline and marketingsourced revenue targets; experience building predictable, scalable demand engines.
• Background marketing to developers or technical audiencesyou understand how to reach builders authentically and what drives adoption in technical communities.
• Experience building integrated marketing programs across digital, content, events, community, and partner channels.
• Strong analytical capabilities with fluency in marketing operations, attribution modeling, and funnel optimization.
• History of building and scaling marketing teams, including hiring talent and establishing processes as organizations grow.
• Comfort operating as both strategist and operatoryou can set the vision while rolling up your sleeves on execution in the early days.
• Deep understanding of productled growth motions and selfserve conversion optimization.
• Experience partnering with sales on pipeline acceleration and accountbased marketing.
• Excellent executive presence and communication skills; ability to present business cases and marketing strategy to leadership.

Ideal Candidates May Also Have

• Experience as a founding or early marketing leader at a developer tools or infrastructure company.
• Background in product management, growth product management, or developer relations.
• Familiarity with the modern developer tools ecosystem and AI/ML product landscape.
• Track record scaling marketing at highgrowth startups through multiple stages of maturity.
• Experience with communityled growth and developer advocacy programs.
• International GTM experience and multiregion campaign execution.
• Technical background or engineering degree.

Compensation and Benefits

Annual salary $320,000$400,000 USD, plus equity, benefits, and incentive compensation. Fulltime employees receive competitive benefits, optional equity donation matching, generous vacation and parental leave, and flexible working hours.

Location and Logistics

San Francisco, CA. 25% of the time in the office (hybrid). Some roles may require more inoffice presence.

Visa Sponsorship

An offer is followed by a reasonable effort to secure the appropriate visa; an immigration lawyer will assist. We sponsor visas when possible.

EEO Statement and Inclusion

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if youre interested in this work. We strive to include a range of diverse perspectives on our team.

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