Location: Denver, CO (Onsite)

Travel: Up to 25%

Salary: $180,000–$230,000 base (based on success in year one)

Reports to: CEO/Founder

LuvBuds is the nation’s leading provider of cannabis accessories to dispensaries and MSOs , with deep roots in the smoke shop supply industry .

We’re not just a distributor — we act as a category captain and value-added partner to help retailers grow their accessory revenue. Through data-driven insights, merchandising programs, vendor-funded initiatives, and our consultative approach, we help our customers maximize ROI and elevate the retail experience.

LuvBuds is known for its fun, family-oriented culture , strong vendor relationships, and obsession with customer success.

We’re seeking a Chief Revenue Officer (CRO) to architect, lead, and execute the next phase of our growth — unifying sales, marketing, and merchandising into one powerful, performance-driven engine.

This is a hands-on leadership role requiring both strategic vision and operational discipline. The CRO will report directly to the CEO/Founder and work closely with Operations and Finance leadership to ensure alignment across the organization.

The ideal candidate is a proven builder who thrives in fast-paced environments, combines strong analytical and leadership skills, and can execute a vision that blends strategy, sales culture, and measurable results.

• Develop and execute a scalable national revenue strategy spanning wholesale, retail merchandising, and e-commerce.
• Lead, coach, and hold accountable a national sales team focused on execution, growth, and profitability.
• Build structure and rigor around sales KPIs, forecasting, and CRM utilization .
• Partner with Operations and Finance to ensure growth aligns with profitability, cash flow, and margin targets.
• Strengthen vendor relationships to drive co-funded retail merchandising programs, displays, and events.
• Align Sales, Marketing, and Vendor Relations under a unified playbook and reporting structure.
• Lead strategic initiatives like the TRIAD partnership (LuvBuds + Sparkplug + Headset) and other key collaborations.
• Travel approximately 25% to engage key customers, industry partners, and events.

• 10+ years in progressive sales or revenue leadership, ideally in CPG, distribution, or cannabis industries.
• Proven success leading $25M–$100M+ revenue organizations and delivering measurable top-line and margin growth.
• Demonstrated ability to build scalable systems and teams — not just maintain existing ones.
• Strong understanding of wholesale-to-retail strategy , planograms, vendor funding, and sell-through optimization.
• Hands-on experience with CRM, ERP, and BI tools (HubSpot, Power BI, Dynamics, BigCommerce).
• Financial acumen: ability to manage P&L, forecast, and optimize ROI.

• A builder and doer — you lead from the front and set the standard for execution.
• Strategic and data-driven , capable of turning insights into repeatable success.
• A collaborative partner to Operations and Finance with a clear sense of accountability.
• Emotionally intelligent , grounded, and skilled at building culture and alignment across departments.
• Experienced in both dispensary and smoke shop markets with an understanding of how to grow both.

At LuvBuds, we’re a high-performance, low-ego culture built on teamwork, transparency, and measurable results.

We value professionals who embrace technology and understand the role of AI and analytics , but we expect all candidates to produce authentic, original work and communication .

Applicants who rely on AI-generated materials or interview responses will not be considered.

• Base salary: $180,000–$230,000 (based on success in year one)
• Performance-based bonus potential
• Health benefits, paid travel, and executive-level resources
• Opportunity to lead revenue for the nation’s largest cannabis accessories partner to dispensaries

Qualified candidates should submit a resume and a brief note summarizing their relevant experience in CPG, distribution, or cannabis revenue leadership.

Only candidates who meet the stated qualifications and demonstrate hands-on leadership experience will be considered.